THE EXPERIENCE
More Than An Event.
A Birmingham Tradition.
Once a year, bourbon lovers, friends, community leaders and supporters from across Birmingham and beyond come together for an afternoon unlike any other.
Exceptional bourbon. Southern food. Football. Cigars. One incredible auction. And a rooms full of people gathered around a cause much bigger than any bottle.
This is BourbonHam.
Giving Thru Spirits.
BOURBON. BBQ. AND A WHOLE LOT MORE.
Come For The Bourbon.
Stay For The Experience.
Whether you know every bottle on the shelf or you're just discovering bourbon, BourbonHam was built to be enjoyed by everyone.
Explore an incredible collection of bourbons and whiskeys. Discover new favorites. Enjoy great food prepared by The Club. Catch the NFL playoffs. Listen to live music. Grab a cigar. Bid on something you probably won't find anywhere else.
Most importantly, enjoy it all alongside hundreds of people who came together for the same reason:
To have a great time while making a real difference.
THE BOURBON
Find Your New Favorite Pour.
Bourbon is at the heart of the experience.
Throughout the afternoon, guests can explore 50+ bourbons and whiskeys—from familiar favorites to premium selections and harder-to-find pours.
For the seasoned bourbon drinker, it's an opportunity to discover something special. For the newcomer, it's the perfect place to explore.
No pretension required.
Just good bourbon, good conversation and plenty worth raising a glass to.
THE ATMOSPHERE
This Is How Birmingham Does Sunday.
BourbonHam isn't your typical bourbon tasting—and it's never been meant to be.
It's an afternoon built around the things we love: great bourbon, incredible food, football, good friends and a room full of people coming together for something bigger.
NFL playoff football is on. Glasses are raised. BBQ and Southern favorites are being served. Rare bottles are being discovered. Old friends reconnect, new friendships are made, and conversations have a way of lasting a little longer over a good pour.
Whether you're a seasoned bourbon collector or couldn't tell a single barrel from a small batch, you'll fit right in. BourbonHam brings together bourbon enthusiasts, first-timers, distillers, sponsors and supporters from across the community—all sharing the same tables and the same experience.
And there's no better backdrop for it than The Club, perched high above Birmingham with one of the best views in the city.
It's comfortable. It's social. It's distinctly Southern.
Great bourbon. Great food. Great people. All for a great cause.
That's the atmosphere of BourbonHam.
THE CIGAR BAR
Pour. Light. Stay Awhile.
Some things just belong together—and a great bourbon and a great cigar are certainly two of them.
The BourbonHam Cigar Bar has become a favorite place to step outside, slow things down and enjoy another side of the afternoon. Grab a cigar, bring along your favorite pour and settle in for the kind of conversation that somehow comes easier when nobody is in a hurry to leave.
Whether you're a longtime cigar enthusiast or simply want to join the experience, it's less about knowing exactly what to smoke and more about enjoying the moment.
Good bourbon. Good cigars. Great conversation.
Consider it your BourbonHam intermission.
THE SILENT AUCTION
You Never Know What You'll Find.
The BourbonHam Silent Auction has become an experience all its own—and one of the most anticipated parts of the day.
Throughout the event, guests can explore a collection of more than 100 curated items and experiences, ranging from rare and allocated bourbon to original artwork, travel, merchandise, dining, unique packages and plenty of surprises along the way.
Some items you'll recognize immediately. Others might be bottles you've spent years trying to find. And then there are always a few things you didn't know you needed until you saw them.
Of course, spotting something is only the beginning.
Keep an eye on your bids, watch the competition and decide just how badly you want to take it home. A little friendly bidding rivalry has become part of the BourbonHam tradition.
And the best part? Every bid means more than what's waiting for the winner at the end of the auction. Your participation directly helps BourbonHam continue its mission of supporting the fight against multiple sclerosis.
Find something you love. Bid it up. Do some good.
VIP AT BOURBONHAM
A Little More BourbonHam.
Want to experience BourbonHam at another level? That's what VIP is all about.
VIP guests get the opportunity to arrive early and get a head start on the afternoon before the full event gets underway. It's a chance to settle in, explore, connect and enjoy some of the experiences we've reserved specifically for our VIP crowd.
Throughout the afternoon, you'll also discover special pours, premium selections and a few extras you won't necessarily find with general admission.
But VIP isn't about making BourbonHam stuffy or overly exclusive. It's still the same relaxed, social BourbonHam experience—just with a little more access and a few more reasons to raise your glass.
For the bourbon enthusiast, the collector, or anyone who simply wants to make the most of the day:
This is the way to BourbonHam.
BUT THIS IS WHY WE'RE REALLY HERE.
Every Pour Has A Purpose.
Behind the bottles, BBQ, music and celebration is the reason BourbonHam exists.
Multiple sclerosis.
BourbonHam began with one man's diagnosis and a decision not to sit on the sidelines. What started as an idea inspired by bourbon, BBQ and friendship has grown into a Birmingham tradition dedicated to raising funds and awareness for the National Multiple Sclerosis Society.
For more than a decade, our community has shown what can happen when people rally around a cause—and have a pretty great time doing it.
That's what Giving Thru Spirits means to us.
We gather.
We celebrate.
We give.
And together, we keep working toward a world free of MS.
ONE AFTERNOON.
ONE COMMUNITY.
ONE CAUSE.
You Really Just Have To Experience It.
BourbonHam is hard to explain until you've been here.
The sound of the room.
The first pour.
The bottle you didn't expect to find.
The friend you haven't seen in months.
The auction item you absolutely have to win.
The music.
The view.
And somewhere in the middle of all of it, the reminder that everyone in the room came together to help make life better for people affected by MS.
That's BourbonHam.
Raise a glass. Change a life.